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AEO Sherpa is an independent publication covering AI search and answer engine optimization. We report on changes to Google AI Mode and AI Overviews, ChatGPT, Perplexity, and Claude, analyze AI citation research, and publish practical guides that help marketers, SEOs, and publishers get their content found and cited in AI answers. Free to read, with a free weekly newsletter, The Sherpa Brief.
AI, recapped every weekday. Model releases, agent tools and workflows that matter to builders, with the why behind each one.
